Black and white portrait of a smiling man with dark hair, wearing a collared shirt.
SocialPulse logo with 'EST 2026' in white on a black background.

Caleb is a sports marketing and social media professional with eight years of experience helping organizations grow their audience, strengthen their brand, and create meaningful digital engagement. A graduate of Liberty University with a degree in Sports Psychology, he spent four years playing collegiate hockey, an experience that shaped his understanding of leadership, performance, and team dynamics.

He went on to spend six years with the Chicago Blackhawks, where he developed expertise in operations, partnerships, and marketing within one of the most recognized brands in professional sports. Caleb has also coached youth hockey with the Chicago Mission and the New Jersey Colonials, reinforcing his passion for development, culture, and community.

Today, Caleb works with businesses and organizations through his social media consultancy, SocialPulse, where he focuses on strategic content creation, audience growth, and brand storytelling. Based in Morristown, New Jersey, he lives with his wife, Lilly, and their two dogs, Poppy and Tucker.

Collage of five images: a bride and groom arriving in a limo, two dogs in sports jerseys inside a home, hockey players in conversations and on the ice during a game.

My background…

Black and white image of a rocket launching into space with exhaust and clouds of smoke below.
Logo with a stylized heart and human figure, with the words "Cardiac Solutions" below.
Logo of the Chicago Blackhawks featuring a Native American chief's profile with colorful feathers.
Chicago Blackhawks logo with a green theme and a hockey puck with motion lines.
Logo of the American Collegiate Hockey Association (ACHA) featuring a circular design, with 'American Collegiate' on the top arc and 'Hockey Association' on the bottom arc, and red, white, and blue colors in a stylized text.

How can I support

your company goals?

  • Through digital ad design and distribution, to informational deck creation for organizational campaigns, my commitment and quality of work will reach or exceed your expectations - alleviating concerns of missed deadlines and ROI

  • My ability to connect with others and create meaningful dialog creates and trust and collaboration within the department/organization. This is also true in consulting positions where I am being tasked with supporting your team so they can flourish and carry on marketing campaigns that result in retention, validity, meaningful design and effectiveness.

  • Though the use of multiple design tools and programs - I’ve generated a knowledge and ability to present stories and campaign in an eye-catching and relatable way. My understanding of current event/trends, matched with my self-taught abilities make me a valuable asset to any team and function I’m a part of.

  • In most contracted roles, the on-site presence of capturing moments and stories is a skill I’ve developed and committed to. Using industry standard tools and programs to create short form marketing videos, provides an extra level of experience to my skill set.

Let's Talk!