I have eight years of professional experience across sports, marketing, and social media, with a background rooted in performance, teamwork, and communication. I graduated from Liberty University in Lynchburg, VA with a degree in Sports Psychology, where I also spent four years playing collegiate hockey—an experience that continues to shape how I approach leadership and collaboration.
After college, I spent six years working with the Chicago Blackhawks, gaining valuable experience across operations, partnerships, and marketing. Alongside my professional work, I’ve also coached youth hockey with the Chicago Mission and the NJ Colonials, staying closely connected to player development and the day-to-day realities of team culture. Over the past two years, I’ve shifted into freelance social media and digital marketing, helping brands and organizations grow their presence and tell their stories in an authentic way.
I currently live in Morristown, New Jersey with my wife, whom I married on July 11, 2025, and our two dogs — Poppy, our two-year-old deaf rescue, and Tucker, her energetic six-year-old big brother who takes his role as her guide very seriously.
Caleb
Weesner
Experience
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Being 1 of 3 nationally exclusive AED distributors in North America, Cardaic Solutions is a fast growing, woman-owned small business that is vamping it’s marketing and social media efforts. Since joining in January of 2025, the company has seen drastic improvements to engagement, following, lead generation and community growth - with no end in sight!
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The Mission pride themselves as a top 3 recognized youth hockey club in North America. The club is notorious for advancing young athletes into the multiple professional Ice Hockey leagues as well as 275+ players to NCAA programs around the states. My role is to assist in the graphic design and sponsorship marketing initiatives as donors and partnerships are what funds 95% of the programs finances.
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Capper Hockey is on a mission to provide a clearer understanding of athletes pathways to continuing their playing career beyond high school, while seeking higher education. As a small business, my role is to support their social media, graphic design and marketing needs.
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In collaboration with Capper Hockey Services, my hybrid role with the American Collegiate Hockey Association (ACHA) is to bring awareness and eduction to the youth hockey landscape. By providing the ACHA a platform and extending their audience reach with Capper Hockey, we are successfully adjusting the way parents and players view options of continuing their playing career - post high school - while pursuing higher education.
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In 6 years with the Blackhawks organization, my role and specific duties were ever evolving. By showing initiative in virtually every facet of my employment, the organization and leadership trusted me to collaborate in a diverse array of projects and roles including; social media, customer experience, marketing, programming, and event hosting.
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The Michigan Pre-Draft Showcase is an event geared towards Ice Hockey players from 15-19 years of age - looking to advance their career to the highest level. This includes Tier 1 youth, Juniors, College and even some pro organizations. My role is strictly supporting in graphic design and social media marketing from pre to post event.
How can I support
your company goals?
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Through digital ad design and distribution, to informational deck creation for organizational campaigns, my commitment and quality of work will reach or exceed your expectations - alleviating concerns of missed deadlines and ROI
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My ability to connect with others and create meaningful dialog creates and trust and collaboration within the department/organization. This is also true in consulting positions where I am being tasked with supporting your team so they can flourish and carry on marketing campaigns that result in retention, validity, meaningful design and effectiveness.
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Though the use of multiple design tools and programs - I’ve generated a knowledge and ability to present stories and campaign in an eye-catching and relatable way. My understanding of current event/trends, matched with my self-taught abilities make me a valuable asset to any team and function I’m a part of.
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In most contracted roles, the on-site presence of capturing moments and stories is a skill I’ve developed and committed to. Using industry standard tools and programs to create short form marketing videos, provides an extra level of experience to my skill set.